Are you looking for exciting podcasts in which you can learn something new for your PPC activities? You’ve landed on the right place! We made this podcast listing both entertaining and informative to help you find the perfect addition to your daily routine.
Let’s dive in!
Quick Links
Best PPC Podcasts With the Most Recent Updates
PPC Den: Amazon PPC Advertising Mastery
#PPCChat Roundup—The Latest News & Views from Paid Media Experts
PPC King Digital Marketing Secrets
Google Ads Strategy with Kyle Sulerud
Law Firm PPC | A Weekly Law Firm Marketing Podcast
Digital Marketing Podcasts with PPC-Themed Episodes
The Business of Digital Podcast
Social Media Marketing Podcast
The SiteVisibility Internet Marketing Podcast
Best PPC Podcasts With the Most Recent Updates
We divided all great podcasts into three categories: best PPC podcasts with the most recent updates; other great PPC podcasts but with older updates; and general digital marketing podcasts.
Let’s start with the first one—with the most up-to-date news and insights!
1. The Paid Search Podcast
The Paid Search Podcast is a weekly show focused on Google Ads. Digital marketing experts Chris Schaeffer and Jason Rothman cover a vast range of topics, from beginners questions like keywords match types to advanced themes like handling the Google Ads Algorithm Black Box.
With over 280 episodes available, you definitely will learn something new and find valuable insights for your Google Ads campaigns. One more great thing about The Paid Search Podcast: Chris and Jason regularly hold Q&A sessions where they answer questions from their listeners. You can send your question here.
Episodes number: 280+
Average episode length: 40 min
Updated: Weekly, every Monday
Hosted by: Chris Schaeffer and Jason Rothman
Subscribe on: Apple Podcasts, Stitcher, Spotify, Google Podcasts, and YouTube.
Last three episodes:
- Simple and Essential Questions for Improving Your Google Ads Results
- The Two Things That Happen When You Launch a New Google Ads Campaign
- How to Minimize Bad Traffic on Search Campaigns
2. PPC Den: Amazon PPC Advertising Mastery
PPC Den is an Amazon advertising podcast hosted by Ad Badger. With his guests, he discusses all about Amazon PPC, from set-up to hacks and tricks. If you are running advertising on Amazon, this should be a must-listen for you.
Episodes number: 145+
Average episode length: 30 min
Updated: Weekly, every Friday
Hosted by: Ad Badger
Subscribe on: Apple Podcasts, Stitcher, Google Podcasts, and YouTube.
Last three episodes:
- Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You?
- Should You Trust Amazon Advertising’s New Opportunity Tabs?
- How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction
3. The PPC Burrito Podcast
The PPC Burrito is a podcast from the Oxfordshire-based PPC agency Digital Gearbox. The hosts Becky and Michael chat with other great experts from the digital marketing industry and discuss topics like PPC budgeting, conversion tracking, automation, ROAS, and much more.
Episodes number: 30+
Average episode length: 30-50 min
Updated: Occasionally, once a month
Hosted by: PPC specialists from the Digital Gearbox agency
Subscribe on: Apple Podcasts, Google Podcasts, and Spotify.
Last three episodes:
- How To Create Responsive Search Ads!
- SUPERCHARGE Your Google Shopping Campaigns In Less Than 20 Minutes
- Aaron Rudman-Hawkins from The Evergreen Agency
4. #PPCChat Roundup—The Latest News & Views from Paid Media Experts
#PPCChat Roundup is a weekly show hosted by the award-winning PPC conference speaker Anu Angedoba. With her guests, Anu discusses the latest PPC news and shares practical advice.
This podcast is a roundup of the #PPCChat Twitter discussion that takes place every Tuesday at 5 PM GMT. There, experts talk about ways to bring more value to customers’ businesses and improve their growth. Highly recommended if you are a PPC agency owner or a PPC specialist.
Episodes number: 175+
Average episode length: 30-40 min
Updated: Weekly, every Wednesday
Hosted by: Anu Adegbola
Subscribe on: Apple Podcasts, Spotify, Stitcher, and Google Podcasts.
Last three episodes
- How to Say No in PPC
- Unpopular Takes on PPC
- PPC High & Lows
5. PPC King Digital Marketing Secrets
The PPC King Marketing Podcast currently has 30 short episodes you can listen to while having a cup of coffee. Its host, Tim Cohagen, discusses everything about digital marketing with an emphasis on paid advertising.
Episodes number: 30
Average episode length: 10 min
Updated: Occasionally
Hosted by: Tim Cohagen
Subscribe on: Apple Podcasts, Spotify, and Google Podcasts.
Last three episodes:
- What’s Your CPL?
- How much does advertising cost?
- Google Ads BMM Update
6. Google Ads Strategy with Kyle Sulerud
The specific of the Google Ads Strategy podcast is the Q&A format. Podcast’s host Kyle Sulerud and his guests answer listeners’ questions related to Google Ads and YouTube Ads. So if you struggle with ad campaigns and are looking for quick advice, you can leave your question here.
Episodes number: 110
Average episode length: 30 min
Updated: Occasionally
Hosted by: Kyle Sulerud
Subscribe on: Apple Podcasts and Spotify.
Last three episodes:
- Selling Your Marketing Business with Kenny Schumacher
- White Labeling Google Ads with Steve Alfano
- Advanced Google Ads Strategies with David Shapiro
More PPC Podcasts
In this category, you will find great PPC podcasts that haven’t been updated for a while. But they are still helpful and valuable for PPC experts.
7. Beyond PPC
Beyond PPC is a podcast by ClickGUARD. Jason Pittock and his guests discuss the latest insights from the PPC industry; the topics can be especially helpful for digital marketing business owners.
New episodes used to arrive about once a month, but the last one was in June 2021.
Episodes number: 18
Average episode length: 30-40 min
Updated: Occasionally
Hosted by: Jason Pittock
Subscribe on: Apple Podcasts, Google Podcasts, YouTube, and Spotify.
Last three episodes:
- BUILDING AN AGENCY in a Foreign Language | Meet Karina Tama From Senior Care Clicks
- From a ONE-MAN Agency to a FULL-STACK Digital Marketing Company | Meet Genius Agency From Dallas
- How to Find Your NICHE MARKET | Meet Battle Plan Marketing Agency for Contractors
8. Rothman PPC
A solo show by Jason Rothman, a well-known Google Ads consultant. On Rothman PPC, Jason focuses on all aspects of Google Ads, but he also talks about his business and life.
Episodes number: 12
Average episode length: 20-30 min
Updated: Occasionally
Hosted by: Jason Rothman
Subscribe on: Apple Podcasts, Google Podcasts, Spotify, and YouTube.
Last three episodes:
- Broad Match Has Changed!
- Three Ways To Lower Your Bounce Rate in Google Ads
- 4 Ways You Can Improve Your Google Ads Management In 2021
9. Law Firm PPC | A Weekly Law Firm Marketing Podcast
This is another podcast hosted by Jason Rothman, but with a very specific focus on digital marketing strategies for law firms.
Episodes number: 22
Average episode length: 20-30 min
Updated: Occasionally
Hosted by: Jason Rothman
Subscribe on: Apple Podcasts and Google Podcasts.
Last three episodes:
- What Attorneys Need To Know About The Broad Match Updates In Google Ads
- Attorney Website Mistakes That Will Ruin Your Bounce Rate
- What are you going to do about losing 40% of your search terms?
10. Wild PPC Bunch Podcast
Wild PPC Bunch Podcast is hosted by Lazar Zepinic from Sellers Alley and Brent Zahradnik from AMZ Pathfinder. They are members of the Wild PPC Bunch Facebook group that was formed years ago to exchange knowledge. Now they are ready to share everything they have learned about advertising on Google, Facebook, Amazon, YouTube, and other platforms.
Episodes number: 16
Average episode length: 30-50 min
Updated: Occasionally
Hosted by: Lazar Zepinic, Brent Zahradnik
Subscribe on: Apple Podcasts and Google Podcasts.
Last three episodes:
- Launching products with PPC
- Latest Amazon news and trends talk
- Google Ads strategies you should use in 2021
11. The Pay Per Click Podcast
This podcast has only ten episodes, but it can help you understand such basic PPC concepts as Impression Share, Conversion Rate, CTR, and KPI.
Episodes number: 10
Average episode length: 20-30 min
Updated: Occasionally
Hosted by: Josh McRay and Andrew Perez
Subscribe on: Apple Podcasts and Spotify.
Last three episodes:
- Website Best Practices
- When to Get Started
- Impression Share
12. Learn Paid Media
Learn Paid Media is a podcast that focuses on Google Ads, Facebook Ads, Microsoft (Bing) Advertising, Instagram Ads, Pinterest Ads, YouTube Advertising, and more.
Unfortunately, there are only 18 episodes available; the last one arrived one year ago. But the insights from Learn Paid Media are still valuable for both small and large businesses.
Episodes number: 18
Average episode length: 20-40 min
Updated: Occasionally
Hosted by: Nick Banik
Subscribe on: Apple Podcasts, Google Podcasts, and Spotify.
Last three episodes:
- Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
- YouTube Advertising New Placements, Features, and Targeting
- Lead Generation Channel Selection In Online Advertising
50+ PPC Automation Tools [The Most Comprehensive Compilation]
13. PPC Rockstars
PPC Rockstars Podcast has been around for more than ten years. The guests discuss PPC strategies and techniques, get straight to the point, and cover every aspect of paid advertising, both search and social.
Sadly, the last episode was released in October 2020, but maybe PPC Rockstars will be back one day.
Episodes number: 301
Average episode length: 30 min
Updated: Occasionally
Subscribe on: Apple Podcasts, Google Podcasts, and Spotify.
Last three episodes:
- Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
- YouTube Advertising New Placements, Features, and Targeting
- Lead Generation Channel Selection In Online Advertising
9 Win & Loss Strategies for PPC Keyword Grouping [+Examples]
14. Paid Search Magic
Paid Search Magic has over 60 episodes, but only the last 10 of them are currently available on Apple Podcasts. The podcast focuses on PPC advertising but also covers other digital marketing aspects.
The podcasts stopped in 2019, but you can still find valuable insights regarding such topics as Quality Score or Google Ads account takeover.
Episodes number: 60
Average episode length: 40 min
Updated: Occasionally
Hosted by: Amy Hebdon, James Hebdon
Subscribe on: Apple Podcasts, Google Podcasts, and Spotify.
Last three episodes:
- Keeping up with Google Grants with Eddie Laing
- Conversational Marketing with Dave Gerhardt
- How to Speak Your Client’s Love Language
Digital Marketing Podcasts with PPC-Themed Episodes
The last section of our podcast listing guides you through great digital marketing podcasts with regular PPC-themed episodes.
15. Marketing School
Marketing School is a podcast series with almost 2000 episodes hosted by top digital marketing experts Neil Patel and Eric Siu. They cover a whole range of marketing topics, including paid advertising.
New episodes arrive almost every single day, but they are mostly just 5-7 minutes long.
Episodes number: 1900+
Average episode length: 7 min
Updated: Almost every day
Hosted by: Neil Patel and Eric Siu.
Subscribe on: Apple Podcasts, Spotify, YouTube, Stitcher, and Soundcloud.
Some of the PPC-themed episodes:
- How to Scale Ad Spend on Facebook Without Losing Control
- Our Favorite PPC Hack That Few Seem to Use
- When Is the Right Time to Start Advertising On A New Platform
16. Perpetual Traffic
Perpetual Traffic is a podcast by Digital Marketer. With over 300 episodes and hundreds of amazing guests, it’s a place where you can learn everything about customer acquisition, including paid traffic.
Episodes number: 340+
Average episode length: 40-60 min
Updated: Several episodes per month
Hosted by: Ralph Burns and Kasim Aslam
Subscribe on: Apple Podcasts, Google Podcasts, and Spotify.
Some of the PPC-themed episodes:
- How to Use Instagram’s New Branded Content Ads
- Pro Tips on Running Successful YouTube Ads
17. The Digital Marketing Podcast
The Digital Marketing Podcast is one of the first podcasts for this topic on the web. Hosted by Daniel Rowles, CEO of Target Internet, and Ciaran Rogers, a digital marketing expert and trainer, the show covers every aspect of digital marketing.
Daniel, Ciaran, and their guests discuss the latest news, strategies, techniques, and tools you can apply to leverage your business.
Episodes number: 280+
Average episode length: 30 min
Updated: Two episodes per month
Hosted by: Ciaran Rogers and Daniel Rowles
Subscribe on: Apple Podcasts, Spotify, Stitcher, and Soundcloud.
Some of the PPC-themed episodes:
- Optimize Your PPC Campaigns
- Understanding PPC Click Fraud — How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting?
- Conversion Rate Optimization Tools & Tips
18. The Business of Digital Podcast
The Business of Digital Podcast covers everything an entrepreneur and a marketer needs to know: from SEO and PPC to hiring and business management. You can find all PPC-related episodes here.
Episodes number: 200+
Average episode length: 30 min.
Updated: Three episodes per month.
Hosted by: Mat Siltala and Dave Rohrer
Subscribe on: Apple Podcasts, Spotify, and YouTube.
Some of the PPC-themed episodes:
- Keyword Research 201
- Pros and Cons of Google Ads Recommendations
19. Digital Marketing Radio
Listen to Digital Marketing Radio if you are looking for the latest insights, tools, tactics, and strategies on the cutting edge of online marketing. The podcast is a show for in-house, agency, and entrepreneurial marketers.
Episodes number: 250+
Average episode length: 40 min
Updated: Three-five episodes per month
Hosted by: David Bain
Subscribe on: Apple Podcasts, Google Podcasts, Spotify, and YouTube.
Some of the PPC-themed episodes:
- What is automation in Google Ads, and how does automation impact your paid search strategy?
- How do LinkedIn Ads compare with other ad platforms?
20. Social Media Marketing Podcast
Social Media Marketing Podcast has arrived weekly since 2012. Michael Stelzner, the founder of the Social Media Examiner, and his guest help you discover current tools and techniques in social media, including paid advertising.
Episodes number: 490+
Average episode length: 50 min.
Updated: Weekly on Thursday.
Hosted by: Michael Stelzner.
Subscribe on: Apple Podcasts and Google Podcasts.
Some of the PPC-themed episodes:
- Pinterest Ads: How to Get Started
- YouTube Ad Success: What You Need to Know to Get Started
- Facebook Ad Success Without Apple Data: Rethinking Your Strategy
How to Advertise on TikTok: The Comprehensive Guide to TikTok Ads
21.The SiteVisibility Internet Marketing Podcast
The SiteVisibility Internet Marketing Podcast is one of the most popular digital marketing podcasts worldwide. With over 15 years on the web, more than 600 episodes, and great guests such as Avinash Kaushik, Neil Patel, and Rand Fishkin, it’s a place to go if you are looking for expert advice in any online marketing aspect.
You can find all PPC-themed episodes here.
Episodes number: 600+
Average episode length: 50 min
Updated: Weekly on Thursday
Subscribe on: Apple Podcasts and Google Podcasts.
Some of the PPC-themed episodes:
- How To Apply The 80/20 Rule To Google Ads Management
- How to Capitalise on Near-Future Paid Advertising Trends
- Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding
22. eCommerce Evolution
eCommerce Evolution is a show hosted by Brett Curry, CEO of OMG Commerce. Everything about eCommerce—from lessons in branding and pivoting to, yes, paid advertising.
Episodes number: 99
Average episode length: 40 min
Updated: Weekly on Wednesday
Hosted by: Brett Curry
Subscribe on: Apple Podcasts, Spotify, and Stitcher.
Some of the PPC-themed episodes:
- 7 Ways to Maximize Sales with Google + YouTube
- Why now is a great time to consider Google Smart Shopping Campaigns? How to deliver the right holiday message at the right time
- With iOS 14 and privacy updates throwing advertisers for a loop and increased ad costs, making reaching your ad goals harder than ever, scale on Facebook may seem illusive.
Wow, so many great shows and amazing hosts! We hope you have found something new and valuable for yourself and will share this listing with your colleagues.
Stay tuned and discover even more amazing PPC stuff in our blog!
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