Google Analytics is not the only analytic tool. And not the only free one.
Some other web analytics platforms are easier to use, some of them provide deeper insights, some are more suitable for marketers, product, or content managers. If you are concerned about your and your users’ data privacy, you can also consider using another tool.
If you are looking for an alternative or an addition to Google Analytics, take a look at our list.
Clicky offers real-time analytics for your website. It tracks the key performance metrics as well as provides heatmaps, shows visitor actions, and more. The platform is easy to use and is a good alternative to Google Analytics.
Image source: Clicky’s homepage
- Real-time reports.
- High-level filtering and segmentation options.
- Individual visitors action tracking.
- Referrer spam and bot filtering.
- Heatmaps by page, visitors, and segments.
- On-site analytics widget.
- Uptime monitoring with an alert system.
- Filters to ignore traffic based on country, referrer, and more.
- Search keyword rankings.
- Goals and conversions tracking, incl. dynamic goals.
- Split testing.
- Funnel/path analysis.
- White-label reports.
A free package is available. The next level package starts at $9.99/month or $79.99/year. Heatmaps and uptime monitoring require a Pro Plus or higher account starting at $14.99/month or $119.99/year.
Image source: Clicky’s pricing section
GoSquared is an alternative to complicated analytics systems and has intuitive dashboards.
Image source: GoSquared’s official website
- Real-time dashboard.
- Trends dashboard.
- Real-time eCommerce analytics.
- Map view of your visitors.
- Visitors’ data is anonymized.
- Downtime alerts.
- Visitor-level details.
- Event tracking.
- Daily email-reports.
- Integrations with Slack, Zapier, Twitter, Webhooks, WordPress, Shopify, Google Tag Manager, Squarespace, Joomla, Drupal, Magento, and more.
A free limited-use plan is available; paid options start at £29/month. You can start with a free trial.
Image source: GoSquared’s pricing page
Finteza is an advanced web and app analytics tool. In addition to other features, it can help you build and analyze conversion funnels so that you have a clear picture of your customer’s journey.
- Traffic quality evaluation: Finteza’s bot recognizes bad traffic, its type, and source.
- Automated funnels by pages, events, and sources.
- Audience analysis (device, location, IP, etc.).
- Page analytics.
- Automatic real-time conversion calculation for all sources.
- Ready-made plugins for integration with WordPress, Drupal, Joomla, and other popular CMS.
- Built-in bot detector.
Image source: Finteza’s homepage
You can start with a 30-days free trial; after 30 days, you will pay $25/month per 100,000 unique visitors.
Matomo, previously known as Piwik, is a powerful Google Analytics alternative. Unlike its main competitor, Matomo has an open-source code, 100% data protection, and strict privacy rules. As their website states, the service is trusted by the United Nations, NASA, Amnesty International, Red Bull, Huawei, and European Commission.
Image source: Matomo’s official blog
- Matomo is an ethical alternative to GA; it doesn’t use visitors’ data for any «own» purposes. You can even use Matomo without asking for the user’s consent.
- An open-source tool.
- Accurate data instead of data samplings.
- Highly customizable.
- You can import your historical Google Analytics data to your Matomo account.
- Session recordings.
- A/B testing.
- Visitor profiles, so that you can evaluate every action an individual user has taken on your website.
- Enhanced SEO reports.
- Tag manager.
- Integration with WordPress, Joomla, WooCommerce, Magento, Drupal, Moodle, and 100+ more technologies.
Pricing options depend on your website traffic, hosting (on your servers or Motomo’s cloud, and features you want to use). The Cloud plan starts at €29/month.
Open Web Analytics
Open Web Analytics is an open-source web analytics framework.
Image source: Open Web Analytics website
- Stats on unique and repeated users, sessions and pageviews, average session duration, and bounce rates.
- E-commerce analysis: revenue, transactions, conversion, etc.
- Data on login and exit pages, traffic sources, search queries, and goals.
- Audience insights: location, age, browser, etc.
- With technical skills, you can adapt the system for any project—there are modules and APIs available.
Open Web Analytics is an open-source tool, licensed under GPL, so it’s free to use. You can support this project with donations.
Panelbear is a fast and simple analytics platform that doesn’t use tracking cookies nor does it track personal data.
- Real-time dashboards.
- Cookie-free analytics.
- Filter and compare options for any metric.
- Automated alerts for traffic spikes and increased page load times.
- Shareable dashboards
- Weekly or monthly email reports.
Image source: Pannelbear’s homepage
Panelbear’s pricing plans range from $9 to $249/month. For a smaller project, you can try the free option.
Image source: Pannelber’s pricing section
ReactFlow is a web analytics service with a focus on data visualization for marketers, UX designers, developers, and product managers.
Image source: Reactflow’s website
- User’s activity recording.
- Advanced heatmaps to identify what is working and what needs to be changed.
- Detailed funnels.
- Collecting visitors’ feedback.
There are both Individual and Business plans available. Individuals can choose between a free option with limited functions and a PRO plan for $19.99/month. Business pricing depends on traffic starting at $19.99/month for up to 5k daily pageviews. All plans come with a 14-day free trial.
Image source: Reactflow’s pricing page
StatCounter is an easy-to-use real-time web analytics tool focused on the user journey. You can use StatCounter on the go; Android and iOS apps are available.
Image source: Statcounter’s website
- Well-visualized reports dashboard with key metrics: traffic sources, visitor location, engagement, operating system, popular pages, and more.
- Traffic trends over time.
- Google keyword data.
- Paid traffic monitoring (Google Ads, Facebook, Twitter); click fraud detection.
- Real-time visitor activity feed.
- Notifications about specific important visitors.
- Daily, weekly, or monthly email reports.
There is a free plan for blogs and hobbyist websites available and a Premium plan for businesses. The premium options start at $9/month for 100,000 pageviews. You can get a discount for annual billing and begin with a 30-day free trial.
Image source: Statcounter’s pricing section
Image source: Umami’s official website
- Track an unlimited number of websites from a single installation.
- The tracking script weights only 2KB.
- You own all the data because the service is self-hosted.
- Anonymizes all collected data.
- All essential metrics are collected on a single page.
- Mobile-friendly interface.
- Share your reports and tracking data via URL.
Umami is an open-source solution, so it’s free to use under the MIT license.
Woopra is an analytics service focused on the customer journey.
Image source: Woopra’s Analytics section
- Journey reports.
- Trends reports to find out how main metrics change over time.
- Cohort reports analyzing growth trends over time and measures patterns throughout the customer lifecycle.
- Retention reports.
- Behavioral segmentation with dynamic user segments.
Woopra also provides tools to create individualized user experiences and engage visitors with built-in triggers.
Woopra provides a free plan with limited functions. Paid options start at $349/month. A 14-day free trial is available for all plans.
Image source: Woopra’s pricing page.
20 More Google Analytics Alternatives
- Adobe Analytics—an enterprise-level analytic tool.
- Сhartbeat—focuses on content analytics.
- Contentsquare.com—experience analytics cloud trusted by Walmart and Disney.
- Fathom—simple, fast, and privacy-focused analytic tool.
- Foxmetrics.com—is an enterprise-scale platform to explore customer journey data.
- Gaug.es—easy-to-read real-time website analytics.
- GoingUp—a free tool focused on visitor tracking and sales monitoring.
- Heap.io—an analytics platform for marketers and product managers.
- Hitslink—one more easy-to-use web analytic tool.
- Hitsteps—a platform for getting web statistics, page analysis, uptime monitor, and live customer support.
- Hotjar—heatmaps, session recordings, feedback, and surveys.
- Indicative—product analytics for data warehouses.
- Kissmetrics—product and marketing analytics created by Neil Pattel’s team.
- Leadfeeder—the tool shows you the companies visiting your website and their journey.
- Loggr—an analytics tool for web apps.
- Marketo—a service to analyze buyer journey.
- Parse.ly—a tool for content analytics.
- Screpy.com—an AI-based tool for webpage analysis, page speed monitoring, Google Rank checking, and more.
- Simple Analytics—a straightforward analytic tool with user-friendly dashboards.
- Smartlook—the tool records users on websites and in mobile apps.
Choose your best Google Analytics alternative or an addition to GA to dive deep into data analysis and better understand your marketing performance!
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