Google Analytics is not the only analytic tool. And not the only free one.
Some other web analytics platforms are easier to use, some of them provide deeper insights, some are more suitable for marketers, product, or content managers. If you are concerned about your and your users’ data privacy, you can also consider using another tool.
If you are looking for an alternative or an addition to Google Analytics, take a look at our list.
Free Google Analytics Alternatives
There are not many totally free analytics platforms that can compete with Google Analytics. However, some open source solutions are really functional.
Open Web Analytics
Open Web Analytics is an open-source web analytics framework.
- Stats on unique and repeated users, sessions and pageviews, average session duration, and bounce rates.
- E-commerce analysis: revenue, transactions, conversion, etc.
- Data on login and exit pages, traffic sources, search queries, and goals.
- Audience insights: location, age, browser, etc.
- With technical skills, you can adapt the system for any project—there are modules and APIs available.
Open Web Analytics is an open-source tool, licensed under GPL, so it’s free to use. You can support this project with donations.
- Track an unlimited number of websites from a single installation.
- The tracking script weighs only 2KB.
- You own all the data because the service is self-hosted.
- Anonymizes all collected data.
- All essential metrics are collected on a single page.
- Mobile-friendly interface.
- Share your reports and tracking data via URL.
Umami is an open-source solution, so it’s free to use under the MIT license.
More free Google Analytics alternatives
- GoingUp—a free tool focused on visitor tracking and sales monitoring.
- AWStats—a free tool that graphically generates web, streaming, ftp, and mail server stats.
- GoAccess—an open source real-time web log analyzer and interactive viewer.
- Ackee—a self-hosted, Node.js based analytics tool.
Paid Google Analytics Alternatives with Free Plans
Most of the Google Analytics alternatives are paid. However, many of them suggest free plans with limited options. These free plans give you access to the basic features and commonly have various limitations, for example, on the traffic amount. Free plans are viable for small websites or if you want to test the specific analytics platform.
Clicky offers real-time analytics for your website. It tracks the key performance metrics as well as provides heatmaps, shows visitor actions, and more. The platform is easy to use and is a good alternative to Google Analytics.
- Real-time reports.
- High-level filtering and segmentation options.
- Individual visitors action tracking.
- Referrer spam and bot filtering.
- Heatmaps by page, visitors, and segments.
- On-site analytics widget.
- Uptime monitoring with an alert system.
- Filters to ignore traffic based on country, referrer, and more.
- Search keyword rankings.
- Goals and conversions tracking, incl. dynamic goals.
- Split testing.
- Funnel/path analysis.
- White-label reports.
A free package is available. The next level package starts at $9.99/month or $79.99/year. Heatmaps and uptime monitoring require a Pro Plus or higher account starting at $14.99/month or $119.99/year.
Matomo, previously known as Piwik, is a powerful Google Analytics alternative. Unlike its main competitor, Matomo has an open-source code, 100% data protection, and strict privacy rules. As their website states, the service is trusted by the United Nations, NASA, Amnesty International, Red Bull, Huawei, and the European Commission.
- Matomo is an ethical alternative to GA; it doesn’t use visitors’ data for any “own” purposes. You can even use Matomo without asking for the user’s consent.
- An open-source tool.
- Accurate data instead of data samplings.
- Highly customizable.
- You can import your historical Google Analytics data to your Matomo account.
- Session recordings.
- A/B testing.
- Visitor profiles, so that you can evaluate every action an individual user has taken on your website.
- Enhanced SEO reports.
- Tag manager.
- Integration with WordPress, Joomla, WooCommerce, Magento, Drupal, Moodle, and 100+ more technologies.
Pricing options depend on your website traffic, hosting (on your servers or Motomo’s cloud, and features you want to use). The On-Premise plan is free. The Cloud plan starts at €19/month.
Panelbear is a fast and simple analytics platform that doesn’t use tracking cookies nor does it track personal data.
- Real-time dashboards.
- Cookie-free analytics.
- Filter and compare options for any metric.
- Automated alerts for traffic spikes and increased page load times.
- Shareable dashboards
- Weekly or monthly email reports.
Panelbear’s pricing plans range from $9 to $249/month. For a smaller project, you can try the free plan.
ReactFlow is a web analytics service with a focus on data visualization for marketers, UX designers, developers, and product managers.
- User’s activity recording.
- Advanced heatmaps to identify what is working and what needs to be changed.
- Detailed funnels.
- Collecting visitors’ feedback.
There are both Individual and Business plans available. Individuals can choose between a free option with limited functions and a PRO plan for $19.99/month. Business pricing depends on traffic starting at $19.99/month for up to 5k daily pageviews. All plans come with a 14-day free trial.
Woopra is an analytics service focused on the customer journey.
- Journey reports.
- Trends reports to find out how main metrics change over time.
- Cohort reports analyzing growth trends over time and measures patterns throughout the customer lifecycle.
- Retention reports.
- Behavioral segmentation with dynamic user segments.
Woopra also provides tools to create individualized user experiences and engage visitors with built-in triggers.
Woopra provides a free plan with limited functions. Paid options start at $349/month. A 14-day free trial is available for all plans.
StatCounter is an easy-to-use real-time web analytics tool focused on the user journey. You can use StatCounter on the go; Android and iOS apps are available.
- Well-visualized reports dashboard with key metrics: traffic sources, visitor location, engagement, operating system, popular pages, and more.
- Traffic trends over time.
- Google keyword data.
- Paid traffic monitoring (Google Ads, Facebook, Twitter); click fraud detection.
- Real-time visitor activity feed.
- Notifications about specific important visitors.
- Daily, weekly, or monthly email reports.
There is a free plan for blogs and hobbyist websites available and a Premium plan for businesses. The premium options start at $16/month for 100,000 pageviews. You can get started with a 30-day free trial.
More paid Google Analytics alternatives with free plans
- Foxmetrics.com—is an enterprise-scale platform to explore customer journey data.
- Heap.io—an analytics platform for marketers and product managers.
- Hitsteps—a platform for getting web statistics, page analysis, uptime monitor, and live customer support.
- Hotjar—heatmaps, session recordings, feedback, and surveys.
- Leadfeeder—the tool shows you the companies visiting your website and their journey.
- Screpy.com—an AI-based tool for webpage analysis, page speed monitoring, Google Rank checking, and more.
- Smartlook—the tool records users on websites and in mobile apps.
Paid Google Analytics Alternatives
GoSquared is an alternative to complicated analytics systems and has intuitive dashboards.
- Real-time dashboard.
- Trends dashboard.
- Real-time eCommerce analytics.
- Map view of your visitors.
- Visitors’ data is anonymized.
- Downtime alerts.
- Visitor-level details.
- Event tracking.
- Daily email-reports.
- Integrations with Slack, Zapier, Twitter, Webhooks, WordPress, Shopify, Google Tag Manager, Squarespace, Joomla, Drupal, Magento, and more.
Paid options start at £9/month. You can start with a 7-day free trial.
Finteza is an advanced web and app analytics tool. In addition to other features, it can help you build and analyze conversion funnels so that you have a clear picture of your customer’s journey.
- Traffic quality evaluation: Finteza’s bot recognizes bad traffic, its type, and source.
- Automated funnels by pages, events, and sources.
- Audience analysis (device, location, IP, etc.).
- Page analytics.
- Automatic real-time conversion calculation for all sources.
- Ready-made plugins for integration with WordPress, Drupal, Joomla, and other popular CMS.
- Built-in bot detector.
You can start with a 30-days free trial; after 30 days, you will pay $25/month per 100,000 unique visitors.
More paid Google Analytics alternatives
- Adobe Analytics—an enterprise-level analytic tool.
- Сhartbeat—focuses on content analytics.
- Contentsquare.com—experience analytics cloud trusted by Walmart and Disney.
- Fathom—simple, fast, and privacy-focused analytic tool.
- Gaug.es—easy-to-read real-time website analytics.
- Hitslink—one more easy-to-use web analytic tool.
- Marketo—a service to analyze buyer journeys.
- Parse.ly—a tool for content analytics.
- Simple Analytics—a straightforward analytic tool with user-friendly dashboards.
- Indicative—product analytics for data warehouses.
- Kissmetrics—product and marketing analytics created by Neil Pattel’s team.
Choose your best Google Analytics alternative or an addition to GA to dive deep into data analysis and better understand your marketing performance!
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