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Search & Display Advertising

Google Ads Automated Bidding Strategies [Ultimate Guide]
Search & Display Advertising

Google Ads Automated Bidding Strategies [Ultimate Guide]

Cherry-pick the best bidding strategy to reach your marketing goals

8 October 2021
12,782
289
17 min
Extensions in Google Ads and Microsoft (ex-Bing) Advertising
Search & Display Advertising

Extensions in Google Ads and Microsoft (ex-Bing) Advertising

The comprehensive extensions comparison and tips to use them effectively

6 October 2021
6,969
198
21 min
Keyword Match Types in Google Ads [Ultimate Guide]
Search & Display Advertising

Keyword Match Types in Google Ads [Ultimate Guide]

What keyword and negative keyword matching options are available in Google Ads and how to correctly use them

1 October 2021
22,118
271
18 min
How to Import Google Ads Campaigns to Microsoft (Bing) Advertising
Search & Display Advertising

How to Import Google Ads Campaigns to Microsoft (Bing) Advertising

And what you should check after the importing

22 September 2021
7,260
209
13 min
35+ Costly Google Ads Mistakes You Need to Avoid (Parts 5 and 6)
Search & Display Advertising

35+ Costly Google Ads Mistakes You Need to Avoid (Parts 5 and 6)

Common mistakes in Google Ads management and analytics

17 September 2021
4,592
186
13 min
Responsive Search Ads on Google: Ultimate Guide to RSAs
Search & Display Advertising

Responsive Search Ads on Google: Ultimate Guide to RSAs

Everything you need to know to make the most of your RSAs

10 September 2021
7,388
227
15 min
How to Set up Remarketing in Google Ads [Ultimate Guide]
Search & Display Advertising

How to Set up Remarketing in Google Ads [Ultimate Guide]

Bring back your lost potential customers in a smart way

8 September 2021
10,288
254
18 min
35+ Costly Google Ads Mistakes You Need to Avoid (Parts 3 and 4)
Search & Display Advertising

35+ Costly Google Ads Mistakes You Need to Avoid (Parts 3 and 4)

Common mistakes in PPC ads and keywords settings

1 September 2021
4,559
195
12 min
35+ Costly Google Ads Mistakes You Need to Avoid (Parts 1 and 2)
Search & Display Advertising

35+ Costly Google Ads Mistakes You Need to Avoid (Parts 1 and 2)

Common mistakes in a Google Ads campaign and ad group settings

25 August 2021
5,769
216
15 min
7 Ways to Find the Best PPC Keywords [Guide to PPC Keyword Research]
Search & Display Advertising

7 Ways to Find the Best PPC Keywords [Guide to PPC Keyword Research]

Tailor a winning keyword list that will lead to conversions, instead of wasting your budget

13 August 2021
9,396
316
13 min
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