Fashion has become the largest B2C market segment in the eCommerce market. Right from FashionNova to Lululemon, it is safe to say that the fashion industry has revolutionized significantly. While the pandemic impacted the industry negatively, many small fashion brands have turned to Shopify to continue selling apparel to their customers.
In this article, we will discuss every tactic and tips that can help you acquire more customers to your Shopify fashion store.
What Are Actionable Tips to Get More Customers to Your Shopify Fashion Store?
Here are some tips that can help you acquire more customers to your Shopify fashion store:
1. Integrate social media
There are not many people who do not use social media sites and platforms today. Each of these platforms, like Facebook, Instagram, Pinterest, Snapchat, etc., has billions of users from all around the globe. If used properly, you will extend your reach to your key demographics and increase sales.
As a Shopify store for fashion goods, you can add value-adding content, like tips on styling, etc. Additionally, you can also link your Shopify store catalog to the official Facebook account so that shoppers can browse for products on the social media site itself. Overall, ensure that you make shopping feel like a seamless social media experience.
2. Run Paid social media ad campaigns
When it comes to attracting new customers, you first need to identify your potential customers. Each social media platform offers unique benefits and purposes. In fact, you can even go for more than one campaign on various social media sites.
For instance, let us look into Facebook ads; here, you have the option to target specific types of potential customers. So, for example, if you are selling high-end dresses for women and the average number of customers you have is 35-40 looking for a specific design and type, you will target these customers better to increase your sales.
3. Partner with influencers and brand ambassadors
Partnering with brand ambassadors and influencers is considered the best way to attract new customers to your Shopify fashion online store. For instance, you can ask them to review some of your products. Research has found that 70% of customers are more likely to purchase a product if they read good reviews by an established influencer.
You can also partner with brand ambassadors and influencers for contests and product giveaways; this particular tactic is a win-win for both parties. As a brand, you will be able to introduce new offerings to the influencer’s audience, and the influencer will have actual content to offer to their audiences.
4. Promote your store with Shopping ads
Google Shopping is a great way to display your goods on Google Search and free Google Shopping listings. For example, when someone is searching for a vacuum cleaner, he types in the search box something like “buy running shoes” and sees relevant products above the search results.
However, creating a Shopping campaign requires time and experience in digital marketing. If you want to handle this task easily, you can leverage the Shopping Ads Campaign Builder provided by PromoNavi. With its help, you’ll create a campaign in minutes, even if you have never done it before.
Besides Google Shopping Ads, consider advertising your store on Microsoft. Here is a comprehensive guide to Microsoft Product Ads.
5. Offer giveaways and time-sensitive discounts
Offering discounts and giveaways can be powerful tools to acquire new as well as drive customer loyalty. Giveaways are great for engaging existing customers and raising awareness of your brand. If customers are repeatedly shopping on your Shopify store, it means that they love your products—offering giveaways is a win-win situation for you (brand) and your customers.
Discounts are the best if you want to incentivize your customers to come and shop on your Shopify platform again. You can offer time-sensitive discounts to poke them to shop with you before the deal expires. For instance, applying a Holiday special discount means that customers will be able to avail of it only till the Holiday season. Discounts can drive a lot of repeated sales and attract new customers.
6. Employ Shopify SEO
Employing Shopify SEO is important for your fashion brand’s success. A good SERPs will help your site rank above your competitors in the search results. Research into target keywords to improve your SERPs ranking; these words need to be what your target audiences are looking for. You will also have to optimize your website to offer a better user experience. All these factors will help improve your site’s SEO.
7. Attract customers with content marketing
Content marketing is not new to the fashion world. The internet has helped creators form communities via social media, digital photography, and blogging. Content marketing is quite useful to build brand awareness.
When it comes to engaging and acquiring new customers, content marketing plays a major role. As long as their problems or needs are being solved, customers will always engage with your content. Likewise, with quality content, you will attract more customers.
8. Get mobile friendly
In today’s time, we carry our mobile devices everywhere with us. When we wake up in the morning, many people reach out for their mobile phones. Moreover, mobile devices have become the primary method for doing anything online, including shopping. Hence, your mobile game needs to be on point.
Your shopping site needs to be optimized for mobile devices. Based on research, it has been found that 60% of shoppers will leave the shopping platform if it does not look nice and takes more than three seconds to load. Keep everything simple and sort the products into various categories. Making your Shopify site more mobile-friendly will guarantee more new customers.
9. Make use of email marketing
According to research, it has been found that more than 75% of millennials today prefer using email as the preferred mode for communication and business. However, proper email marketing is essential for acquiring new customers.
Let’s look into welcome emails. These emails are sent to new subscribers and are important because they can make the first good impression. Generally, it is a good idea to thank the person who has subscribed to your emails and explain your brand in a sentence or two. You can also set the company’s expectations for the future.
Then, we also have content emails. Most fashion brands tend to start hard-selling immediately. Use this type of email to provide information on all the latest trends in fashion. You can also include links to your latest blog posts. Get a little personal and talk about the company’s story. People tend to buy products more from such brands instead of faceless companies.
10. Write guest posts for niche sites
If you can brush up on your networking skills, you can reach out to various authors in the same niche (fashion, in this case). In addition, you can offer guest posts and expert contributions that can link back to your website.
This is a great way to build relationships with people in the same industry and provide growth opportunities. Guest posts will also open the doors for new customers and help build credibility. Additionally, it will also improve your SEO rankings.
Grow Your Shopify Fashion Store Today
Growing an online business of any kind can be a lengthy process, filled with plenty of unique challenges along the way. Then consider the ever-changing tastes and trends of the fashion industry, and you face one of the hardest industries to break into and thrive in.
With the help of the methods discussed above, you can gain a stream of new customers for your Shopify online fashion store.
Is promoting your business time-consuming for you? Do agencies ask too much for their services? Make use of PromoNavi to easily advertise on Google, Microsoft, and social networks!