Learn how targeting and observation can help optimize your PPC strategy

A website is great - but do you really need one to sell?

Nobody’s seeing your ads? Try making them listen!

How to use competitors ad campaigns’ keywords for your brand in paid search

AI-powered ad campaigns make marketing simpler and more effective than ever

Wide reach or low cost? Combine and win!

Learn how AI will change the approach to paid search advertising

Adapt to ads and search trends shifting toward prompts beyond keywords

What’s there to the side? Links? Oh, sitelinks!

If the machine does it better, why even bother?

Learn to create predictable, long-term PPC campaigns with the SCALE framework

Master the new Instagram algorithm to boost visibility and grow your audience

Turn interactions into relationships with smart social media marketing

Apply today, see the returns tomorrow

Don’t fight AI - work with it

When all your cookies crumble, what’s your next move?

Learn how to use paid ads on search and social media to promote events

Learn how to identify and exclude irrelevant audiences from your PPC campaigns

Use integrated marketing communications to improve PPC ads and brand image

Learn trends and best practices for using social media to improve user service

Shape public opinion with social advertising and show your audience that you care