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12 Pro-Tips to Lower Your Costs in Google Ads
Search & Display Advertising

12 Pro-Tips to Lower Your Costs in Google Ads

How to quickly cut off your misused ad spend

16 February
73
3
16 min
Andrew Demianenko Andrew Demianenko
Google Ads Automated Bid Strategies [Ultimate Guide]
Search & Display Advertising

Google Ads Automated Bid Strategies [Ultimate Guide]

Cherry-pick the best bid strategy to reach your marketing goals

10 February
490
13
16 min
How to Save Your Google Ads Budget [4 Fully Automated Tools]
Search & Display Advertising

How to Save Your Google Ads Budget [4 Fully Automated Tools]

PromoNavi’s guide on how to avoid inappropriate and ineffective ad spend

3 February
2
521
18
12 min
Andrew Demianenko Andrew Demianenko
Moving from Pre-, to Post-Conversion Optimization
Growth Hacking

Moving from Pre-, to Post-Conversion Optimization

How the role of human account managers is changing

26 January
112
7
7 min
How to Drive More Google Ads Clicks on a Lower Budget [3 Automated Tools]
Search & Display Advertising

How to Drive More Google Ads Clicks on a Lower Budget [3 Automated Tools]

PromoNavi’s guide to help you boost your PPC performance

22 January
891
32
11 min
Andrew Demianenko Andrew Demianenko
35+ Costly Google Ads Mistakes You Need to Avoid (Parts 5 and 6)
Search & Display Advertising

35+ Costly Google Ads Mistakes You Need to Avoid (Parts 5 and 6)

Common mistakes in PPC management and analytics

19 January
144
6
12 min
Andrew Demianenko Andrew Demianenko
7 Sources of Effective PPC Keywords to Try in 2021
Search & Display Advertising

7 Sources of Effective PPC Keywords to Try in 2021

Tailor a keyword list that will lead to conversions, instead of wasting your budget

12 January
506
5
13 min
Andrew Demianenko Andrew Demianenko
9 Win & Loss Strategies for PPC Keyword Grouping [+Examples]
Search & Display Advertising

9 Win & Loss Strategies for PPC Keyword Grouping [+Examples]

Diving into STAGs, SKAGs, IBAGs, and six more “AGs”

8 January
766
6
16 min
Andrew Demianenko Andrew Demianenko
7 Key PPC Trends To Keep an Eye On in 2021
Trends

7 Key PPC Trends To Keep an Eye On in 2021

Discover the major opportunities and threats for the digital marketing community

30 December 2020
1,110
6
11 min
Andrew Demianenko Andrew Demianenko
Advanced Dynamic Location Insertion in Google Ads
Search & Display Advertising

Advanced Dynamic Location Insertion in Google Ads

What are the advantages and how to set it up?

18 December 2020
644
8
6 min
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